Profile

Member Since 2026

Public Member

Michael Schade

Post-Doctoral Researcher / University of Bremen / markstones Institute of Marketing, Branding & Technology

Bio: https://www.uni-bremen.de/en/markstones/institute/working-group-innovative-brand-management/dr-michael-schade

Linkedin: https://www.linkedin.com/in/michael-schade-080b51159/

AUTHORED RESOURCES

'Family-Owned' or 'Family-Run'? The Words You Use Can Affect Customer Trust

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Family businesses often promote their ownership and heritage to build trust. Research suggests that “family-run” may send a stronger message than “family-owned” — and that adding more heritage claims can sometimes backfire. Read More...