Profile

Member Since 2023
Public Member
Antonio Messeni Petruzzelli
Professor of Innovation Management / Department of Mechanics, Mathematics, and Management / Politecnico di Bari
AUTHORED RESOURCES
How Famous Family Firms Use Their History to Connect With Stakeholders
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Tangible items like postcards, photos or old accounting books evoke stories that become part of a family's legacy, which can create good will with the outside world. Read More...