Profile

Member since 2023

Public Member

Monika Hajdas

Associate Professor / Marketing Management Department / Wroclaw University of Economics and Business

Interest: Branding, business model innovation

Authored Resources

How Family Businesses Survive Unexpected ‘Wild Cards’

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From government upheaval to COVID, Poland has dealt with many devastating events over the past 30 years. Fifteen family firms told us how they survived it all.