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Member since 2019
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Sharon Belenzon

Associate Professor / Strategy / Duke University, Fuqua School of Business

Interest: Innovation, Strategy

Authored Resources

Businesses Named After Founders Enjoy Greater Returns Businesses Named After Founders Enjoy Greater Returns
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By Sharon Belanzon, Aaron K. Chatterji and Brendan Daley Business history is filled with legendary companies named for their founders: Hewlett-Packard, Procter & Gamble, Johnson & Johnson, Read More... Read More...
Why You Should Name Your Business After Yourself
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Should you give your business the family name? Research suggests it might be a good idea. Read More...
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