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Mike Wright
Mike Wright
Imperial College London / Professor of Entrepreneurship
The Power of 'Wow' to Attract New Customers The Power of 'Wow' to Attract New Customers
Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That Read More... Read More...
Category: Commentary
Theodore L. Waldron
Theodore L. Waldron
Texas Tech University / Jerry S. Rawls College of Business / Associate Professor of Sustainable Strategy and Entrepreneurship
Why I Teach Entrepreneurship Why I Teach Entrepreneurship
I was giddy. This was yet so simple, yet powerful. And then of course we had the Lean Read More... Read More...
Our Best Advice for Powering Through the Crisis Our Best Advice for Powering Through the Crisis
Since March we’ve published many articles about how small businesses, family businesses and startups can survive this pandemic, build resilience and get ready for what comes next.  Here they Read More... Read More...
Category: Commentary
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