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10 Tips for a Blog that Builds Readership and Business

One of our clients in wealth management began blogging, and within a year, she had landed two large clients Read More...

Category: Commentary

Authors: David Goetz and Melissa Parks

Family Businesses Can Help One Another

Measures to “flatten the curve” of the COVID-19 pandemic, such as limiting public gatherings and forcing the extended closure of non-essential businesses, have created one of the direst threats Read More...

Category: Commentary

Authors: Theodore L. Waldron and James C Wetherbe

Falling from Grace: How Scandals Affect Family Businesses

Family-based brands can also make customer relations easier to manage and strengthen the competitive Read More...

Category: Research Insight

Authors: Emanuela Rondi , Carlotta Benedetti , Cristina Bettinelli and Alfredo De Massis

How Family Firms Can Ensure Being Sustainable Pays Off

However, our research also shows that many individuals struggle to identify a family firm as actually managed Read More...

Category: Research Insight

Authors: Adrian Stutz , Sabrina Schell and Andreas Hack

Abundant Marketing Resources Can Hinder Family Firm Innovation

this is not the case, because resources are not merely stocks of assets ready to be deployed by managers Read More...

Category: Research Insight

Authors: Qilin Hu , Mat Hughes and Paul Hughes

Should You Brand Your Family Business? Evidence from Research and Practice

customers did not care much for family ownership, but that they really liked the notion of family management Read More...

Category: Applied and Practice

Author: Claudia Binz Astrachan

5 Digital Marketing Strategies to Launch a Business

Hootsuite instead lets you see and manage multiple social media accounts on one easy-to-navigate dashboard Read More...

Category: Features

Author: Drew Cheneler