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How Family Firms Can Ensure Being Sustainable Pays Off

Cultivating a benevolent image involves highlighting the firm’s family ownership and the owning family Read More...

Category: Research Insight

Authors: Adrian Stutz , Sabrina Schell and Andreas Hack

Abundant Marketing Resources Can Hinder Family Firm Innovation

Family Business Strategy on marketing, brands, and the family business. Read More...

Category: Research Insight

Authors: Qilin Hu , Mat Hughes and Paul Hughes

Should Family Members Be the 'Face' of Your Company?

Around the globe, advertisements for family businesses regularly include expressions like: “Our family Read More...

Category: Commentary

Authors: Jonas Ruzek , Ben Cooper and Kimberly Eddleston

Using Family History for Competitive Advantage

Family businesses often have dense histories interweaving both the family and the business and involving Read More...

Category: Research Insight

Authors: Bingbing Ge , Alfredo De Massis and Josip Kotlar

Falling from Grace: How Scandals Affect Family Businesses

Promoting the family behind the family business can often bring benefits. Read More...

Category: Research Insight

Authors: Emanuela Rondi , Carlotta Benedetti , Cristina Bettinelli and Alfredo De Massis

Family Businesses Can Help One Another

your own favorite small businesses affect you – not only as consumers, but also as startup founders, family Read More...

Category: Commentary

Authors: Theodore L. Waldron and James C Wetherbe

Helping Students Shake Up the Marketing Mix

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris

10 Tips for a Blog that Builds Readership and Business

At dinner recently, a friend (Dave’s) began to kvetch about her adulting son. He had lived with her and her husband for a year after college. Finally, the grumpy, underemployed ingrate had moved Read More...

Category: Commentary

Authors: David Goetz and Melissa Parks

My Entrepreneurship Journey: Ireland to the Middle East and America

I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Read More...

Category: Applied and Practice

Authors: Kieran Folliard and Eapen Chacko