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Authenticity Lessons From the Craft Beer Industry

From ancient Mesopotamia through the onset of the Industrial Revolution, craft-based industries have been a path to prosperity. Today, craft-based ventures attract a growing number of consumers who Read More...

Category: Research Insight

Authors: Stanislav Dobrev and Cameron Verhaal

What If Activists Target My Company?

Conventional business wisdom holds that innovation comes from smart strategizing inside the company. However, business innovations are often prompted by factors outside of a company. Increasingly, Read More...

Category: Research Insight

Authors: Theodore L. Waldron , James C Wetherbe , Chad Navis , Elizabeth Karam and Gideon Markman

Old vs. Young Nations: Opportunities and Challenges for Entrepreneurs

Many entrepreneurs have grown up in a globally integrated, digital world where online commerce and tools make it easy to sell a product or service worldwide. Some startups may even locate an office Read More...

Category: Research Insight

Authors: Alfred Marcus and Mazhar Islam

My Life as a Globe-Trotting Solo Entrepreneur

Entrepreneurship comes in different forms, and the experience of being a solo entrepreneur - or a “company of one” - is a form that’s attracting a great deal of interest today. In this Q&A Read More...

Category: Interviews

Authors: Sarah Lempa and Daniel Forbes

The 5 Mortal Sins of New Product Development

Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop.  Why does this happen? In this interview with EIX's Kim Read More...

Category: Interviews

Author: Kimberly Eddleston

My Entrepreneurship Journey: Ireland to the Middle East and America

I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...

Category: Applied and Practice

Authors: Kieran Folliard and Eapen Chacko

The Power of 'Wow' to Attract New Customers

Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That Read More...

Category: Commentary

Author: Eden Blair

Talk With Real Customers Before the Launch

As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has Read More...

Category: Commentary

Authors: Kimberly Eddleston and Dan Holland

Helping Students Shake Up the Marketing Mix

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris

Turning Good Business Presentations Into Great Ones

We've all seen a presentation, sales pitch or TV commercial that really struck home. Whether it made us laugh, think or cry (or something in between), powerful messages with the right Read More...

Category: Education and Teaching

Author: Joan Moser