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Conventional business wisdom holds that innovation comes from smart strategizing inside the company. However, business innovations are often prompted by factors outside of a company. Increasingly, Read More...

Category: Research Insight

Authors: Theodore L. Waldron , James C Wetherbe , Chad Navis , Elizabeth Karam and Gideon Markman

EDITOR'S NOTE: This article is part of Lessons from Leaders, a Next Avenue initiative made possible by the Richard M. Schulze Family Foundation and EIX , the Entrepreneur Innovation Exchange. Social Read More...

Category: Features

Author: Jennifer Nelson

Entrepreneurs often use social media platforms like Twitter or Instagram as a low-cost way to connect with their ventures' stakeholders. Superstar entrepreneurs often use it to wield their clout, Read More...

Category: Research Insight

Authors: Benedikt Seigner , Hana Milanov , Erik Lundmark and Dean Shepherd

One of the greatest challenges today for any firm is to operate a sustainable business model. Besides helping to address climate change, such a model can help improve firm performance. When a firm is Read More...

Category: Research Insight

Authors: Adrian Stutz , Sabrina Schell and Andreas Hack

Promoting the family behind the family business can often bring benefits. Consumers can feel better about a product or service – and more likely to trust it and buy it -- if they know a Read More...

Category: Research Insight

Authors: Emanuela Rondi , Carlotta Benedetti , Cristina Bettinelli and Alfredo De Massis

New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read More...

Category: Research Insight

Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon

Around the globe, advertisements for family businesses regularly include expressions like: “Our family serving yours for the last three generations” and, “Our name on the product guarantees its Read More...

Category: Commentary

Authors: Jonas Ruzek , Ben Cooper and Kimberly Eddleston

Family businesses often have dense histories interweaving both the family and the business and involving more than just the past. Our recent study (Ge, De Massis & Kotlar, 2022), shows that Read More...

Category: Research Insight

Authors: Bingbing Ge , Alfredo De Massis and Josip Kotlar

Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note Read More...

Category: Features

Author: Leslie Hunter-Gadsden

Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...

Category: Research Insight

Authors: Qilin Hu , Mat Hughes and Paul Hughes