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Talk With Real Customers Before the Launch
As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and Read More...
Category: Commentary
Authors: Kimberly Eddleston and Dan Holland
Entrepreneurship in the Laboratory Can Save Lives
We know that scientific discoveries are happening all the time in research laboratories around the world Read More...
Category: Commentary
Author: Phillip Phan
Retooling Products to Reach New Markets: The Lindt Candy Dilemma
Research Technology Management, 51(1), 34-42.Children Teens Adults Elderly EXHIBIT 4: EXAMPLES OF Read More...
Category: Education and Teaching
Author: Kimberly Eddleston