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Talk With Real Customers Before the Launch

For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has never Read More...

Category: Commentary

Authors: Kimberly Eddleston and Dan Holland

Entrepreneurship in the Laboratory Can Save Lives

research refers to the additional development work needed to derive a proof of concept, which can be tested Read More...

Category: Commentary

Author: Phillip Phan

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

Introduction Entrepreneurial businesses live and die according to the quality of their ideas. Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

My Life as a Globe-Trotting Solo Entrepreneur

In addition to ongoing client work, I write for various publications whenever an exciting idea strikes Read More...

Category: Interviews

Authors: Sarah Lempa and Daniel Forbes