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Talk With Real Customers Before the Launch

For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has never Read More...

Category: Commentary

Authors: Kimberly Eddleston and Dan Holland

Innovating With Agility: Tips and Tricks for Resurgence and Growth

Always test ideas, and consider the family as a source of authenticity, heritage, and trust for customers Read More...

Category: Applied and Practice

Author: Mat Hughes

Entrepreneurship in the Laboratory Can Save Lives

research refers to the additional development work needed to derive a proof of concept, which can be tested Read More...

Category: Commentary

Author: Phillip Phan

For the Best Customer Data, Look Beyond the Market

Each hypothesis is tested by building the feature and testing market receptiveness with a group of beta Read More...

Category: Applied and Practice

Author: Jon Eckhardt

Navigating the Business Model Maze

(While A/B testing was used by software companies in the 1990’s, the technology needed to leverage it Read More...

Category: Commentary

Author: Bill Schulze

How Strategy and Industry Should Shape Your Choice of Co-Founders

Entrepreneurs who want to turn a great idea into a thriving business inevitably need a team that can Read More...

Category: Applied and Practice

Authors: Charles Eesley , Edward Roberts and David Hsu

How to Pivot to Profit

"People get really passionate about their ideas and committed to them, so sometimes it's hard to come Read More...

Category: Features

Author: Mark Stein

Surprising reasons owners exit family businesses

Next, the methodology used to test our hypotheses is presented. Read More...

Category: Theory and Research

Authors: James Hoffman , Ritch Sorenson and Keith Brigham

To Engage Business Students, Roll Out 'the Barrels'

their creativity in a family business management course as they infuse their own concept knowledge and ideas Read More...

Category: Education and Teaching

Authors: Whitney Peake and Teran Sundy