SEARCH RESULTS
As a basic rule, the idea is that by connecting the product to the family, a consumer is often reassured Read More...
Category: Research Insight
Authors: Qilin Hu , Mat Hughes and Paul Hughes
research refers to the additional development work needed to derive a proof of concept, which can be tested Read More...
Category: Commentary
Author: Phillip Phan
Presenting the Idea Our discussion focused on problems and solutions. Read More...
Category: Theory and Research
Author: James C Wetherbe
alley that charges by the number of pins that the bowler knocks down...one might think that these ideas Read More...
Category: Education and Teaching
Author: Michael Morris
Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential Read More...
Category: Interviews
Author: Kimberly Eddleston
Many other entrepreneurs have great ideas that never amount to anything. Read More...
Category: Commentary
Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson
I felt more attracted to business, but wasn’t drawn to the idea of working for an old-line, established Read More...
Category: Applied and Practice
Authors: Kieran Folliard and Eapen Chacko