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5 Digital Marketing Strategies to Launch a Business

That means creating a solid digital marketing strategy to authentically connect with your target market Read More...

Category: Features

Author: Drew Cheneler

Marketing Strategies for a New Entrepreneur

Editor’s note: In this series, Next Avenue will follow Patricia Wynn as she embarks on becoming an entrepreneur with her North Carolina lifestyle assistant business. Future installments will note Read More...

Category: Features

Author: Leslie Hunter-Gadsden

How to Develop a Successful Social Media Strategy

Your Competition "I would recommend devoting some of your time to learning about the social media strategies Read More...

Category: Features

Author: Jennifer Nelson

Search for all submissions with matching Tag: Journal of Family Business Strategy

Is a Recession a Good Time to Start a Business?

born during the 2008-2009 recession, we saw that those who emerged the strongest concentrated on operational Read More...

Category: Research Insight

Author: Siri Terjesen

How Small Business Owners Can Navigate Inflation

Know Your Operating Costs As a small business owner, you should have a clear picture of what it takes Read More...

Category: Features

Author: Terri Williams

Podcast: A Lacrosse Innovator Re-thinks His Strategy

  A few years ago, Western Kentucky University student and avid lacrosse player Muamer Razic took apart a Nintendo Wii remote to explore how it registered human movements. This inspired him Read More...

Category: Student Feature

Author: Whitney Peake

The Spectacular Rise of the Indian Pharmaceutical Industry

In response, MNE strategies in India became strongly focused on intellectual property (IP) protection Read More...

Category: Theory and Research

Authors: Kristin Brandl , Ram Mudambi and Vittoria G. Scalera

Unlocking the Innovation Potential of Family Firms: An Assessment Tool

innovation is generally seen as necessary to keep the business thriving over time (unless the business operates Read More...

Category: Applied and Practice

Authors: Emanuela Rondi , Alfredo De Massis and Josip Kotlar