SEARCH RESULTS

Connecting Business Research to Practice

Markets are a strong mechanism that force entrepreneurs to produce outputs that are useful to customers. Ironically and sadly, schools that groom future entrepreneurs too often don’t consider Read More...

Category: Theory and Research

Authors: Jon Eckhardt and James C Wetherbe

FedEx: Obtaining Corporate Sponsored Research

Corporate funding helps make business/entrepreneurial research relevance and practicality by ensuring market value of the results (Eckhardt and Wetherbe). However, many university Read More...

Category: Theory and Research

Author: James C Wetherbe

Data Analytics Help Entrepreneurs Decide Where to Boldly Go

Just as space programs must carefully think out which parts of the cosmos can and should be explored, so must entrepreneurs navigate a seemingly endless universe of possibilities for their intellect, Read More...

Category: Theory and Research

Authors: James C Wetherbe and Zhu (Drew) Zhang