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From ancient Mesopotamia through the onset of the Industrial Revolution, craft-based industries have been a path to prosperity. Today, craft-based ventures attract a growing number of consumers who Read More...
Category: Research Insight
Authors: Stanislav Dobrev and Cameron Verhaal
Conventional business wisdom holds that innovation comes from smart strategizing inside the company. However, business innovations are often prompted by factors outside of a company. Increasingly, Read More...
Category: Research Insight
Authors: Theodore L. Waldron , James C Wetherbe , Chad Navis , Elizabeth Karam and Gideon Markman
Entrepreneurs often use social media platforms like Twitter or Instagram as a low-cost way to connect with their ventures' stakeholders. Superstar entrepreneurs often use it to wield their clout, Read More...
Category: Research Insight
Authors: Benedikt Seigner , Hana Milanov , Erik Lundmark and Dean Shepherd
One of the greatest challenges today for any firm is to operate a sustainable business model. Besides helping to address climate change, such a model can help improve firm performance. When a firm is Read More...
Category: Research Insight
Authors: Adrian Stutz , Sabrina Schell and Andreas Hack
Promoting the family behind the family business can often bring benefits. Consumers can feel better about a product or service – and more likely to trust it and buy it -- if they know a Read More...
Category: Research Insight
Authors: Emanuela Rondi , Carlotta Benedetti , Cristina Bettinelli and Alfredo De Massis
New ventures needing investment often turn to crowdfunding platforms such as Kickstarter, StartEngine, and Indiegogo to reach funders and generate exposure to angel investors, venture capitalists, Read More...
Category: Research Insight
Authors: Thomas Allison , Benjamin Warnick , Blakley Davis and Melissa Cardon
Family businesses often have dense histories interweaving both the family and the business and involving more than just the past. Our recent study (Ge, De Massis & Kotlar, 2022), shows that Read More...
Category: Research Insight
Authors: Bingbing Ge , Alfredo De Massis and Josip Kotlar
Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...
Category: Research Insight
Authors: Qilin Hu , Mat Hughes and Paul Hughes
Many entrepreneurs have grown up in a globally integrated, digital world where online commerce and tools make it easy to sell a product or service worldwide. Some startups may even locate an office Read More...
Category: Research Insight
Authors: Alfred Marcus and Mazhar Islam
Are founder CEOs better at telling their company’s story? This has been the topic of an ongoing debate among entrepreneurship research scholars. On the one hand, the original founder can bring Read More...
Category: Research Insight
Authors: Michael Howard , Johannes Kolb and Valerie Sy