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Building a Company Step By Step, Ch. 4: Your Customer Hypothesis

EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step By Step, Ch. 1: How Startups are Different

EIX will feature interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview Read More...

Category: Interviews

Author: Jon Eckhardt

The 5 Mortal Sins of New Product Development

Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop. Why does this happen? In this interview with EIX's Kim Read More...

Category: Interviews

Author: Kimberly Eddleston