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Building a Company Step By Step, Ch. 4: Your Customer Hypothesis

  EIX is featuring interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This Read More...

Category: Interviews

Author: Jon Eckhardt

Building a Company Step By Step, Ch. 1: How Startups are Different

EIX will feature interviews that explore the principles outlined in Steve Blank and Bob Dorf's book, "The Startup Owners Manual: The Step-by-Step Guide for Building a Great Company." This interview Read More...

Category: Interviews

Author: Jon Eckhardt

Learn From Leaders: Developing an Idea

  Over the past several years EIX editors have interviewed famous and noteworthy founders and CEOs of groundbreaking companies, and published the videos of those discussions on our site. We Read More...

Category: Interviews

Authors: Jon Eckhardt and Daniel Forbes

Turn Your Idea Into an Innovation

Many innovations have started with people who were not engineers, scientists or coders, and had no idea how to turn their great idea into a marketable product or service. Fortunately, today's Read More...

Category: Interviews

Author: Kimberly Eddleston

The 5 Mortal Sins of New Product Development

Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop.  Why does this happen? In this interview with EIX's Kim Read More...

Category: Interviews

Author: Kimberly Eddleston

YOXO Founder Discusses the Serious Business of Play

Jeff Freeland Nelson has some unusual advice for young people wanting to become entrepreneurs: major in theater instead of business. It will teach you how to make things, work with others creatively Read More...

Category: Interviews

Author: Daniel Forbes

A Father/Son Sitdown: Howard and Steven Aldrich

More than 20 years ago, Steven Aldrich showed the Mosaic Browser to his father, noted entrepreneurship professor Howard Aldrich.  It was a time when Steven was imagining a future in helping Read More...

Category: Interviews

Author: Howard E. Aldrich

Mission in a Bottle: A Discussion with Honest Tea's Seth Goldman

Seth Goldman, founder and "TEO" of Honest Tea, believes in market-based solutions to social problems.  In this discussion with Dave Feldman, he talks about how he integrates his business with Read More...

Category: Interviews

Author: Dave Feldman

LegalZoom Co-Founder: Trick Yourself to do the Impossible

Is it possible to transform a staid and professionally respectable but entrenched legal industry? Yes, particularly when one of your startup founders is a multi-talented serial entrepreneur, computer Read More...

Category: Interviews

Author: Nicholas Vitalari

How Eric Martell Cooked up a 'Digital Food Court'

Eric Martell co-founded EatStreet as a 19-year-old to create a "digital food court" and online ordering for mom-and-pop restaurants serving hungry college students. His startup has now grown to 110 Read More...

Category: Interviews

Author: Jon Eckhardt