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My Life as a Globe-Trotting Solo Entrepreneur

Entrepreneurship comes in different forms, and the experience of being a solo entrepreneur - or a “company of one” - is a form that’s attracting a great deal of interest today. In this Q&A Read More...

Category: Interviews

Authors: Sarah Lempa and Daniel Forbes

Talk With Real Customers Before the Launch

As online crowdsourcing has shown, people will support a proposed business or cause that moves them. For entrepreneurs, the ability to test a proposed product or service's uniqueness and appeal has Read More...

Category: Commentary

Authors: Kimberly Eddleston and Dan Holland

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

OVERVIEW The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

Entrepreneurship in the Laboratory Can Save Lives

“ Entrepreneurship starts with the discovery of an economic opportunity, which is preceded by a conjecture of the relative value of resources” (Shane and Venkataraman, 2000) The above quote could Read More...

Category: Commentary

Author: Phillip Phan