SEARCH RESULTS

Most people would agree that businesses benefit from three core marketing resources: strong market knowledge, great relationships with customers and suppliers, and a sterling public image, brand, and Read More...

Category: Research Insight

Authors: Qilin Hu , Mat Hughes and Paul Hughes

Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop.  Why does this happen? In this interview with EIX's Kim Read More...

Category: Interviews

Author: Kimberly Eddleston

I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...

Category: Applied and Practice

Authors: Kieran Folliard and Eapen Chacko

Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that never Read More...

Category: Commentary

Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris

Corporate funding helps make business/entrepreneurial research relevance and practicality by ensuring market value of the results (Eckhardt and Wetherbe). However, many university Read More...

Category: Theory and Research

Author: James C Wetherbe

“ Entrepreneurship starts with the discovery of an economic opportunity, which is preceded by a conjecture of the relative value of resources” (Shane and Venkataraman, 2000) The above quote could Read More...

Category: Commentary

Author: Phillip Phan