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It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et
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Category:
Research Insight
In 2003 Noam Wasserman introduced the term “Paradox of Success” to describe how software company founders were more likely to be replaced as their startups attracted more capital or went
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Category:
Theory and Research
In 2000, the New England Patriots football team chose University of Michigan quarterback Tom Brady in the sixth round of the draft. He became the starting quarterback barely two years later, and on
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Category:
Theory and Research
Author:
Jon Eckhardt
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