EDITOR'S NOTE: This article was produced in partnership with Strategic Entrepreneurship Journal, a leading academic journal, as part of our effort to highlight some of the cutting edge research being
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It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et
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In 2003 Noam Wasserman introduced the term “Paradox of Success” to describe how software company founders were more likely to be replaced as their startups attracted more capital or went
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In 2000, the New England Patriots football team chose University of Michigan quarterback Tom Brady in the sixth round of the draft. He became the starting quarterback barely two years later, and on
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