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Can You Afford to Experiment?

The name “Lean” comes from Toyota’s Lean Management but is perhaps somewhat misleading: Ries’ core message Read More...

Category: Applied and Practice

Author: Andrea Contigiani

Entrepreneurship and Thought Leadership's Shotgun Marriage

of “thought leadership marketing,” a marketing practice that formally began 50 years ago in the management Read More...

Category: Applied and Practice

Author: Robert Buday