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Retooling Products to Reach New Markets: The Lindt Candy Dilemma

Introduction Entrepreneurial businesses live and die according to the quality of their ideas. Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

Classroom Exercise: Creating a Venture in 10 Days

creating a new venture by conducting an actual innovative activity: extracting commercial value from an idea Read More...

Category: Education and Teaching

Author: Ron Mitchell

Babson's Signature Entrepreneurship Course

Students learn how to generate ideas and identify opportunities, while exploring personal values and Read More...

Category: Education and Teaching

Author: Yasuhiro (Yasu) Yamakawa

Shackleton's Antarctic Adventure: Parallels to Entrepreneurship

More ideas College business professors looking for more ideas to enrich the classroom experience can Read More...

Category: Education and Teaching

Author: Yasuhiro (Yasu) Yamakawa

'Becoming da Vinci' Exercise Ignites the Inventor Spirit

For purposes of this exercise, we define invention as an original idea to solve a problem. Read More...

Category: Education and Teaching

Author: Kathleen Allen

The $10 Business Plan Competition

Step 3: Students form into self-selected groups ranging from 1-5 people around the ideas they find the Read More...

Category: Education and Teaching

Authors: Lou Marino and Craig Armstrong

Business Exercise Starts with $5 in Seed Money

conducting the exercise, and hence this allows a better understanding of the leveraging contingency idea Read More...

Category: Education and Teaching

Authors: Brent Goldfarb , David Kirsch and Dave Kressler

Innovation Challenge Engages Students at a Commuter School

To learn more about eFest 2020, EIX's competition for undergraduate business ideas, click here. Read More...

Category: Education and Teaching

Author: Jing Betty Feng

'The Lemonade Stand Project:' A Refreshing Approach to Teaching Undergrads

This is a peer mentoring process in which students provide their insights, ideas and feedback to one Read More...

Category: Education and Teaching

Authors: Jay Ebben and Alec Johnson

Action Exercises Engage Students More Fully Than Lectures and Exams

innovations) must be explained to those who are uninformed, skeptical and reluctant to accept new ideas Read More...

Category: Education and Teaching

Author: James C Wetherbe