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Using Social Media to Market Startup Businesses

number of times a day that prospective customers check their social media platforms, it is a good idea Read More...

Category: Features

Author: Leslie Hunter-Gadsden

Marketing Strategies for a New Entrepreneur

  Wynn has also been able to bounce marketing ideas off Maxine Stern, her SCORE mentor. Read More...

Category: Features

Author: Leslie Hunter-Gadsden

Research Insight: Proven Entrepreneurs May Benefit Less from Partnering With Experienced VCs

However, the findings are consistent with the idea that more experienced VCs may pay more attention to Read More...

Category: Theory and Research

Author: Jon Eckhardt

Changing Expectations at Work

Peel your clinging fingers from the idea that the way things used to be is "the right way." Read More...

Category: Commentary

Author: MP Dunleavey

eFest2018 Winner is Making Life More Colorful for Diabetics

company, attracting investment To learn more about eFest, EIX's competition for undergraduate business ideas Read More...

Category: Commentary

Author: James Beal

How Yellow Card crypto exchange serves the underserved

Source of Idea:   Maurice and Poiroux began their venture by selling bitcoin from several Taco Read More...

Category: Student Feature

Author: John Buday

Should You Sell or Hold That Patent?

mechanisms that foster science, technology, and innovation, and also minimize the tragedy of great ideas Read More...

Category: Applied and Practice

Authors: Jung H. Kwon , Haemin Dennis Park and Shu Deng