SEARCH RESULTS
analyzing customer data and segmenting their audience in new ways; personalizing their messages; testing Read More...
Category: Interviews
Author: Mat Hughes
When I told them about my idea, they were super positive and just told me: Go for it!” Read More...
Category: Applied and Practice
Authors: Nadine Kammerlander and Larissa Leitner
The currency of influence is ideas. Read More...
Category: Commentary
Authors: David Goetz and Melissa Parks
"So, of course, the idea from her father was: Lena, can you give us a hand with e-commerce? Read More...
Category: Commentary
Authors: Klaus Lüber and Nadine Kammerlander
Companies need stress-tested solutions and strategies. Read More...
Category: Commentary
Authors: Daniel Forbes and Kimberly Eddleston
Here is some of their advice: Know Who to Ask Before you approach anyone about investing in your idea Read More...
Category: Features
Authors: Emelie Calbick and Betty Wong
from growth that happens too quickly; and having a focused plan that concentrates only on the best ideas Read More...
Category: Interviews
Author: Kimberly Eddleston