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Many innovations have started with people who were not engineers, scientists or coders, and had no idea Read More...

In testing what was then a radically innovative idea, the Dropbox CEO simply created a video demonstrating Read More...

Each hypothesis is tested by building the feature and testing market receptiveness with a group of beta Read More...

(While A/B testing was used by software companies in the 1990’s, the technology needed to leverage it Read More...

Suresh and his team discovered through testing of well-known, difficult and typically time-consuming Read More...

today, all three phenomena are profoundly reshaping innovation and entrepreneurship, and allowing more ideas Read More...

A secondary aim is to help sponsoring companies move new product ideas closer to a successful launch. Read More...

I felt more attracted to business, but wasn’t drawn to the idea of working for an old-line, established Read More...

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