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Will Music Schools Embrace Multimedia Software?

The idea for ArtsApp officially hatched in 2006, Dejen's sophomore year at UST, driven by his personal Read More...

Category: Theory and Research

Authors: Alec Johnson and Jay Ebben

Navigating the Business Model Maze

(While A/B testing was used by software companies in the 1990’s, the technology needed to leverage it Read More...

Category: Commentary

Author: Bill Schulze

How Strategy and Industry Should Shape Your Choice of Co-Founders

Entrepreneurs who want to turn a great idea into a thriving business inevitably need a team that can Read More...

Category: Applied and Practice

Authors: Charles Eesley , Edward Roberts and David Hsu

Today's Entrepreneurs Can Inform Tomorrow's Research

  These changes are upending how companies are hatched and managed, how they develop and test ideas Read More...

Category: Practice Insight

Authors: Gary Dushnitsky and Sharon Matusik

Improved Bike Helmet Takes Top Prize at e-Fest

To learn more about eFest, EIX's competition for undergraduate business ideas, click here. Read More...

Category: Commentary

Author: James Beal

Building Bridges Between Artists and Business Entrepreneurs: Facilitating Creative Deviance

often think artistry is merely an attractive design element or novel precondition for the venture idea Read More...

Category: Education and Teaching

Authors: Adrienne Callander and Michael Cummings

How Best Buy Engages Employees in Putting Customers First

Additionally, Best Buy realizes that not all ideas can be implemented. Read More...

Category: Applied and Practice

Authors: Richard Schulze and Kimberly Eddleston

Sidepreneurship: The Booming Trend for Women

“Sidepreneurs may be testing a business idea while holding down a job or supplementing income or seeking Read More...

Category: Features

Author: Kerry Hannon

Conflict of Interest Policies Can Stifle Students and Innovation

Suresh and his team discovered through testing of well-known, difficult and typically time-consuming Read More...

Category: Commentary

Author: Liz Christenbury