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The idea of disruptive innovation has become so common that it is now used to explain nearly every existent Read More...
Category: Theory and Research
Author: Andrew King
Apple seeks market feedback through user experience testing, in which Apple conducts usability tests Read More...
Category: Research Insight
Authors: Regan Stevenson , Jared Allen and Tang Wang
Many aspiring entrepreneurs test the waters by engaging in “hybrid entrepreneurship,” in which they start Read More...
Category: Research Insight
Author: Haemin Dennis Park
entrepreneurs starting their venture with a partner: Skill diversification, shared responsibilities, idea Read More...
Category: Features
Author: Chris Farrell
In order to determine if data from the two populations could be combined to test the hypotheses, univariate Read More...
Category: Theory and Research
Author: Kimberly Eddleston
These lessons have withstood the test of time and remain great operating principles for business leaders Read More...
Category: Commentary
Authors: Catherine Buday and Jon Eckhardt
The focus of these incubators, however, is a deeper drill offering support from mentoring to design, test-marketing Read More...
Category: Features
Author: Kerry Hannon
The idea is to keep in connection while physically separated, but also have an early warning system should Read More...
Category: Commentary
Author: Daniel Van Der Vliet
Each hypothesis is tested by building the feature and testing market receptiveness with a group of beta Read More...
Category: Applied and Practice
Author: Jon Eckhardt
Rain likes to test alternative ads on Facebook for six months or so to see which pull best. Read More...
Category: Features
Author: Richard Eisenberg