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Retooling Products to Reach New Markets: The Lindt Candy Dilemma

total product offering for their retooled product, including branding, packaging and promotion strategies Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

Navigating the Business Model Maze

Do “business model innovation” strategies work? And which one, among the many, is right for me? Read More...

Category: Commentary

Author: Bill Schulze

How Can We Define 'Innovation'?

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...

Category: Applied and Practice

Author: Daniel Forbes

For the Best Customer Data, Look Beyond the Market

Results of the research found that mobile app categories with a growing number of freely released mobile Read More...

Category: Applied and Practice

Author: Jon Eckhardt

Hackers, Makers, and Crowd Funding: Lowering the Barriers to Entrepreneurship

The maker movement depends upon a growing institutional infrastructure of Internet-based sharing, marketing Read More...

Category: Commentary

Author: Howard E. Aldrich

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