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Abundant Marketing Resources Can Hinder Family Firm Innovation

Most people would agree that businesses benefit from three core marketing resources: strong market knowledge Read More...

Category: Research Insight

Authors: Qilin Hu , Mat Hughes and Paul Hughes

Conflict of Interest Policies Can Stifle Students and Innovation

college setting, Conflict of Interest policies often stand in the way because they can prevent students from Read More...

Category: Commentary

Author: Liz Christenbury

Innovation Challenge Engages Students at a Commuter School

To learn more about eFest 2020, EIX's competition for undergraduate business ideas, click here. Read More...

Category: Education and Teaching

Author: Jing Betty Feng

Can You Afford to Experiment?

As the Lean Startup literature also discusses, there are sectors—from pharmaceutical to finance, from Read More...

Category: Applied and Practice

Author: Andrea Contigiani

Five Very Fast Ways to Better Understand a New Product or Market

Learning Objectives: Students will be able to apply methods of getting rapid feedback on ideas, including Read More...

Category: Education and Teaching

Author: Ethan Mollick

Creativity: How to Nurture it, and Get it Back

From Elon Musk to Richard Branson to Steve Jobs, entrepreneurs are creative visionaries, able to see Read More...

Category: Commentary

Author: Christina Luconi

Teaching Students to Design and Commercialize New Products: A Journey in its Third Decade

Cross-campus initiatives bring together students and faculty from different schools who might not otherwise Read More...

Category: Education and Teaching

Author: Daniel Forbes

Schools must focus on empowerment and transformation

From there to Syracuse again, building programs. Read More...

Category: Education and Teaching

Author: Michael Morris