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Helping Students Shake Up the Marketing Mix
Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...
Category: Education and Teaching
Author: Michael Morris
'Home Field Advantage' Works in Business as well as Baseball
Entrepreneurs with great ideas often feel they must pull up stakes and move to a region that is known as a hub for their specific industry. But research that we published in 2012 suggests that Read More...
Category: Research Insight
Authors: Olav Sorenson and Michael S. Dahl