SEARCH RESULTS
Could they afford to continue the relationship with the distributor? Read More...
Category: Theory and Research
Author: David Deeds
Research Endowed professorships give a school an opportunity to establish a meaningful research relationship Read More...
Category: Theory and Research
Author: James C Wetherbe
market change or the strategy of the parent company changes, the CVC unit can underinvest in the relationship Read More...
Category: Applied and Practice
Authors: Yannick Bammens and Jakob Lilienweiss
Online Consumers’ Switching Behavior: A Buyer-Seller Relationship Perspective, with Dahui Li and Read More...
Category: Commentary
Author: James C Wetherbe