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To Engage Business Students, Roll Out 'the Barrels'

, this fictional “choose your own adventure” case allows students to examine a family business within Read More...

Category: Education and Teaching

Authors: Whitney Peake and Teran Sundy

The $10 Business Plan Competition

used to teach traditional business plan concepts. Read More...

Category: Education and Teaching

Authors: Lou Marino and Craig Armstrong

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

Introduction Entrepreneurial businesses live and die according to the quality of their ideas. Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

The McDonaldization of Everything: Teaching Weber to Undergraduates

entrepreneurship courses, teaching ideas, teaching resources, classroom ideas, entrepreneurship classes, business Read More...

Category: Education and Teaching

Authors: Howard E. Aldrich and Stephen Lippmann