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Small and Medium-Sized Firms Are Less Prepared for Crises

businesses also have a blind spot: while they know that crises may happen, they often don’t have a plan Read More...

Category: Research Insight

Author: John Parnell

Minefield or Opportunity: How to Work Constructively with Universities

Technology developed in a prestigious university has a perceived quality. Read More...

Category: Applied and Practice

Author: Kathleen Allen

Meet Your New Marketing Team: the Regulators

The Sample   Measures Measures were developed in several stages. Read More...

Category: Theory and Research

Authors: Yasuhiro (Yasu) Yamakawa , Reiko Kishida , David Deeds and Bill Schulze

Innovation Challenge Engages Students at a Commuter School

striving to engage students in entrepreneurial education through participating in various business plan Read More...

Category: Education and Teaching

Author: Jing Betty Feng

Government Organizations Must Innovate Like Entrepreneurs

This framework meant that for the first time, organizations had a concrete plan for creating cyber job Read More...

Category: Commentary

Author: Sabra Horne

Small Acts of Entrepreneurship Transcend the Business Realm

Marketing, Entrepreneurial Law, Entrepreneurial Finance & Accounting and the ever-popular Business Planning Read More...

Category: Commentary

Author: Donna De Carolis

Think Big, Start Small and Learn Fast: 8 Rules for Corporate Innovation

They’re not too proud to explore their doomsday scenarios, including how new developments might drive Read More...

Category: Applied and Practice

Author: Chunka Mui

Five Very Fast Ways to Better Understand a New Product or Market

This allows students to quickly get their feet wet as they begin the journey of developing their business Read More...

Category: Education and Teaching

Author: Ethan Mollick

Will Music Schools Embrace Multimedia Software?

Now, he was nearly out of cash as a result of spending $35,000 with a software development firm that Read More...

Category: Theory and Research

Authors: Alec Johnson and Jay Ebben

Helping Students Shake Up the Marketing Mix

from my students, in a class that helps them re-imagine the four components of the marketing mix and develop Read More...

Category: Education and Teaching

Author: Michael Morris