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FedEx: Obtaining Corporate Sponsored Research

Corporate funding helps make business/entrepreneurial research relevance and practicality by ensuring market value of the results (Eckhardt and Wetherbe). However, many university Read More...

Category: Theory and Research

Author: James C Wetherbe

Versare, Inc. - The Accidental Fax

Versare, which makes portable walls, fold-down beds, and similar products for businesses and institutions, is an entrepreneurial venture in crisis. They have received a fax from a distributor that Read More...

Category: Theory and Research

Author: David Deeds