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'L3C' Designation Doesn't Matter to Consumers

In the alphabet soup of corporate structuring, being an “L3C” says that a company is committed to social or environmental goals as well as its stockholders. Unlike the nonprofit Read More...

Category: Theory and Research

Authors: Eden Blair , Tanya Marcum and Veronika Koubova

Data Analytics Help Entrepreneurs Decide Where to Boldly Go

Just as space programs must carefully think out which parts of the cosmos can and should be explored, so must entrepreneurs navigate a seemingly endless universe of possibilities for their intellect, Read More...

Category: Theory and Research

Authors: James C Wetherbe and Zhu (Drew) Zhang

Meet Your New Marketing Team: the Regulators

While many might argue compellingly that regulation protects the public, regulated industries have often complained that it stifles innovation. In industries ranging from pharmaceuticals to banking Read More...

Category: Theory and Research

Authors: Yasuhiro (Yasu) Yamakawa , Reiko Kishida , David Deeds and Bill Schulze

How 'Job Creators' Think

Much has been said about the importance of “job creators,” mainly small and medium-sized startups and businesses, as engines of economic growth. Far less has been said about the thinking Read More...

Category: Theory and Research

Authors: Keith Brigham , Ron Mitchell and Jeff Stambaugh

Versare, Inc. - The Accidental Fax

Versare, which makes portable walls, fold-down beds, and similar products for businesses and institutions, is an entrepreneurial venture in crisis. They have received a fax from a distributor that Read More...

Category: Theory and Research

Author: David Deeds