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Simple Rules Can Power Up Your Global Strategy
Leonardo Da Vinci once said, "Simplicity is the ultimate sophistication.” But in today’s world of international business, things have never been more complex. The combination of intensified Read More...
Category: Research Insight
Author: Yoel Asseraf
Many Startups Benefit From a Short-Term Focus
Conventional wisdom tells us that having a long-term strategic focus on customer value creation and future market demands is a powerful source of building a sustainable competitive advantage in Read More...
Category: Research Insight
Authors: Johan Bruneel , Stephan Weemaes and Ann Gaeremynck