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It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et
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Research Insight
How Older Family Businesses Can Keep the Magic Going
Many family businesses grow and thrive in the first generation because of the passion and commitment of their founders. Successive generations often don’t share that same level of dedication, and
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Category:
Research Insight
The success of any new business depends in part on the environment that surrounds it. In the same way that healthy plants depend on the soil and climate around them, new businesses depend on a
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Research Insight
Author:
Ben Spigel
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