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Retooling Products to Reach New Markets: The Lindt Candy Dilemma
OVERVIEW The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
Turning Good Business Presentations Into Great Ones
We've all seen a presentation, sales pitch or TV commercial that really struck home. Whether it made us laugh, think or cry (or something in between), powerful messages with the right Read More...
Category: Education and Teaching
Author: Joan Moser