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Helping Students Shake Up the Marketing Mix

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and then Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

Turning Good Business Presentations Into Great Ones

It doesn't work if a presentation is 95% perfect, but if the remaining 5% includes a "show stopper" that signals that the idea or the team behind it just won't make it in the real world. We've all Read More...

Category: Education and Teaching

Author: Joan Moser

Why You Should Court Failure

Andrea Waltz, author of " Go for No !," talks about why you should never settle for yes. From LensCrafters employee to successful entrepreneur and top selling Read More...

Category: Education and Teaching

Author: Brian Benson

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