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Helping Students Shake Up the Marketing Mix

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

OVERVIEW The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

Turning Good Business Presentations Into Great Ones

We've all seen a presentation, sales pitch or TV commercial that really struck home. Whether it made us laugh, think or cry (or something in between), powerful messages with the right Read More...

Category: Education and Teaching

Author: Joan Moser

Why You Should Court Failure

From LensCrafters employee to successful entrepreneur and top selling author of " Go for No !," Andrea Waltz has sold over 300,000 copies of her book and Read More...

Category: Education and Teaching

Author: Brian Benson

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