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To Engage Business Students, Roll Out 'the Barrels'
Many of us may remember the “Choose Your Own Adventure” books from childhood. In these tales, the story develops to a point and presents a scenario choice to the reader. Depending on the choice Read More...
Category: Education and Teaching
Authors: Whitney Peake and Teran Sundy
Retooling Products to Reach New Markets: The Lindt Candy Dilemma
OVERVIEW The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and Read More...
Category: Education and Teaching
Author: Kimberly Eddleston