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Helping Students Shake Up the Marketing Mix

Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...

Category: Education and Teaching

Author: Michael Morris

Online Mentorship and Teamwork Best Practices

This resource is meant to help educators interested in adding mentorship or team-based exercises to their courses, especially when teaching online. The context here is my entrepreneurship MOOC on Read More...

Category: Education and Teaching

Author: Charles Eesley

The $10 Business Plan Competition

This exercise is a semester-long project that gives students the opportunity to experience the excitement and challenges associated with identifying an opportunity, developing a startup plan and Read More...

Category: Education and Teaching

Authors: Lou Marino and Craig Armstrong

Shackleton's Antarctic Adventure: Parallels to Entrepreneurship

A short documentary film, "Shackleston's Antarctic Adventure," is a useful resource for teaching and studying entrepreneurship. This documentary follows the daring real-life exploits of Sir Read More...

Category: Education and Teaching

Author: Yasuhiro (Yasu) Yamakawa

Coin Toss Game Examines Interplay of Skill and Fate

EDITOR'S NOTE: Click here to play an online version of this game, with interactive options. Americans tend to believe that opportunities to get ahead are available for everyone and that people's Read More...

Category: Education and Teaching

Author: Howard E. Aldrich

Turning Good Business Presentations Into Great Ones

We've all seen a presentation, sales pitch or TV commercial that really struck home. Whether it made us laugh, think or cry (or something in between), powerful messages with the right Read More...

Category: Education and Teaching

Author: Joan Moser

Why You Should Court Failure

From LensCrafters employee to successful entrepreneur and top selling author of " Go for No !," Andrea Waltz has sold over 300,000 copies of her book and Read More...

Category: Education and Teaching

Author: Brian Benson

Want to Give Your Entrepreneurship Students Real-World Experience? Try Consulting Projects

How many professors can say that students talk about what they learned in their class during a job interview? Or that their students routinely save small businesses from the brink of bankruptcy? Read More...

Category: Education and Teaching

Authors: Kimberly Eddleston , Laura Beohner and Kimberly Karter

'The Lemonade Stand Project:' A Refreshing Approach to Teaching Undergrads

The very first course in most undergraduate entrepreneurship concentration sequences has traditionally been a survey course, designed to give students a theoretical framework and practical Read More...

Category: Education and Teaching

Authors: Jay Ebben and Alec Johnson