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Five Very Fast Ways to Better Understand a New Product or Market
Many entrepreneurship classes focus on student business ideas. The goal of this exercise is to expose students to a variety of tests to validate a business idea quickly: setting up the tests in one Read More...
Category: Education and Teaching
Author: Ethan Mollick
Helping Students Shake Up the Marketing Mix
Sleepovers at mattress stores, banks that allow depositors to set their own maturity dates on certificates of deposits, a bowling alley that charges by the number of pins that the bowler knocks Read More...
Category: Education and Teaching
Author: Michael Morris