How SitePro Innovated and Diversified in Times of Crisis

Entrepreneurial startups face a clear tension during times of turbulent change like the COVID-19 pandemic. On the plus side, startups are small, collaborative, creative and flexible, making them Read More...

Category: Case Studies

Authors: Theodore L. Waldron and James C Wetherbe

College Nannies & Tutors: Franchise Business Models

Joe Keeley, founder of College Nannies and Tutors (CNT), hung up the phone. Another insurance company had declined to underwrite the coverage he needed for CNT to expand; he had contacted over forty Read More...

Category: Case Studies

Author: Mark Spriggs