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How Less Can Be More: Simplicity and Complexity in Product Design

Apple has become the standard bearer for products that are both technologically complex and simple to use. The Apple TV remote has two buttons and a ring, whereas the typical cable remote has Read More...

Category: Applied and Practice

Authors: Chris Meyer and Scott Newbert

How Strategy and Industry Should Shape Your Choice of Co-Founders

Entrepreneurs who want to turn a great idea into a thriving business inevitably need a team that can make it happen. What increases their odds of a successful venture: hiring mainly technical experts Read More...

Category: Applied and Practice

Authors: Charles Eesley , Edward Roberts and David Hsu

For the Best Customer Data, Look Beyond the Market

Seed stage entrepreneurs must grapple with how they will scale their businesses. While this process includes many steps, discovering the proper product/market fit for the business is critical early Read More...

Category: Applied and Practice

Author: Jon Eckhardt

How Can We Define 'Innovation'?

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...

Category: Applied and Practice

Author: Daniel Forbes

Minefield or Opportunity: How to Work Constructively with Universities

Universities can offer just what entrepreneurs need to build a great technology business: scientists, engineers, and researchers in a variety of fields. For those who know how to navigate the tech Read More...

Category: Applied and Practice

Author: Kathleen Allen

What Venture Capital Can Do for Your Company

The financial market can be daunting for new entrepreneurs. Anyone who tries to be a part of it without understanding how it works, the players on the buy and sell sides, and their economic Read More...

Category: Applied and Practice

Author: Eapen Chacko