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To Attract Crowdfunding, Mystify Them With Your Logo
It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et Read More...
Category: Research Insight
Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh
Crowdfunded Ventures: Where Angels Dare to Tread
By Sandy Yu, Scott Johnson, Chiayu Lai, Antonio Cricelli and Lee Fleming As Silicon Valley, Boston and metropolitan New York show, entrepreneurship can drive the prosperity of a region -- creating Read More...
Category: Applied and Practice
Authors: Sandy Yu and Lee Fleming