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How Can We Define 'Innovation'?
Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...
Category: Applied and Practice
Author: Daniel Forbes
Retooling Products to Reach New Markets: The Lindt Candy Dilemma
OVERVIEW The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and Read More...
Category: Education and Teaching
Author: Kimberly Eddleston