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For the Best Customer Data, Look Beyond the Market

Seed stage entrepreneurs must grapple with how they will scale their businesses. While this process includes many steps, discovering the proper product/market fit for the business is critical early Read More...

Category: Applied and Practice

Author: Jon Eckhardt

How Can We Define 'Innovation'?

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...

Category: Applied and Practice

Author: Daniel Forbes

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

OVERVIEW The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

Navigating the Business Model Maze

By William Schulze, Robert Wuebker, and Gerry Campbell Innovative business models are wonderful … but using the wrong business model to re-imagine your business can be dangerous! A look at business Read More...

Category: Commentary

Author: Bill Schulze

Hackers, Makers, and Crowd Funding: Lowering the Barriers to Entrepreneurship

Not too long ago, hackers were engineers with a propensity for mischief and anarchy; makers tinkered with hand tools in their basements; and crowdfunding required nothing more than a guitar, a hat Read More...

Category: Commentary

Author: Howard E. Aldrich