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How Less Can Be More: Simplicity and Complexity in Product Design

Apple has become the standard bearer for products that are both technologically complex and simple to use. The Apple TV remote has two buttons and a ring, whereas the typical cable remote has Read More...

Category: Applied and Practice

Authors: Chris Meyer and Scott Newbert

How to Build an App without Programming

A rise in “no-code” tools is letting non-technical founders create technical products without the need to hire a developer. Building an app is hard, right? That’s the usual consensus, Read More...

Category: Applied and Practice

Author: Max Mirho

Teaching Students to Design and Commercialize New Products: A Journey in its Third Decade

Entrepreneurship education takes a variety of forms. In recent years, many colleges and universities have shown an interest in educational experiences that are both “cross-campus” and Read More...

Category: Education and Teaching

Author: Daniel Forbes

For the Best Customer Data, Look Beyond the Market

Seed stage entrepreneurs must grapple with how they will scale their businesses. While this process includes many steps, discovering the proper product/market fit for the business is critical early Read More...

Category: Applied and Practice

Author: Jon Eckhardt

Conflict of Interest Policies Can Stifle Students and Innovation

In the private sector, collaboration between the people who develop and commercialize new technologies is essential to a successful new venture. But in the college setting, Conflict of Interest Read More...

Category: Commentary

Author: Liz Christenbury

How Can We Define 'Innovation'?

Innovation is a kind of Holy Grail in the world today. Companies strive for it, consumers often reward it, and policy-makers say we need more of it. But many people still find themselves asking, Read More...

Category: Applied and Practice

Author: Daniel Forbes