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My Entrepreneurship Journey: Ireland to the Middle East and America

I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...

Category: Applied and Practice

Authors: Kieran Folliard and Eapen Chacko

The Power of 'Wow' to Attract New Customers

Years ago, millions of consumers discovered something that they never knew they needed: TIVO, which ultimately would change the way they watched television and disrupt an entire industry. That Read More...

Category: Commentary

Author: Eden Blair

Intuition Isn't Enough for Entrepreneurs

Entrepreneurial legends like Steve Jobs -- who created blockbuster products without asking anyone if they wanted them – anticipated the market. Many other entrepreneurs have great ideas that never Read More...

Category: Commentary

Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson

Retooling Products to Reach New Markets: The Lindt Candy Dilemma

OVERVIEW The purpose of this exercise is to help entrepreneurship students understand the importance of retooling products to reach new markets. In this exercise students are required to generate and Read More...

Category: Education and Teaching

Author: Kimberly Eddleston

How Tigger Inspired Intrepreneurship at Best Buy...and the Geek Squad

In the late 1990’s and into the early part of this century, computers didn’t work well. They had software issues, hardware issues, customer knowledge problems and long hold lines if you could Read More...

Category: Applied and Practice

Author: Sean Skelley

Entrepreneurship and Thought Leadership's Shotgun Marriage

As digital technologies continue to fuel the rise of new companies around the world, it's easy to presume that raising money is the startups’ biggest challenge. But a larger and often-overlooked Read More...

Category: Applied and Practice

Author: Robert Buday